Creativi-tea and Profitabili-tea!

Creativity is how you become profitable!

The sad truth is we all compromise on quality, some more often than others.

But to operate a profitable business, profit is a must! To generate substainable profit, you have to find your unique selling point.

Recently I heard a marketing guru went to a garden show and he was ready to buy a spa pool, but after visiting 8 booths, he was sent home with a bunch of brochures. He “whited out” all the logos and company names from these materials, and found essentially they were all the same, without a unique selling point!

So park that prohibition about creativity is about drawing pretty stuff. Start thinking, how can I make my offer unique, so I don’t compete on price?

Some ideas to make you stand out:

1. Custom Packaging – your brand, so you are not competing on selling the same box of Lipton tea in the supermarket

2. interesting product names – so English Breakfast maybe called “Wake Up Call” and Chai Marsala maybe called “Hello Bollywood” to inject some soul / personality into your brand. It’s a bit like some say “how are you”, and others say “What’s up”

3. Custom blends – why just stock whatever everyone else stock? You can improve on standard English Breakfast, you can add flowers to a standard flavoured tea to add a dash of colour. For example, we have improved French Earl Grey but adding a bit of Jasmine green tea to the mix so it is a little lighter and more floral. It’s called Symphony (photo above), as in a harmonious blend of green and black tea with botanicals.

Ask yourself: why would someone buy it from you? Convenience? Price? Range? Service and product knowledge?

#customblends #custompackaging #customteablend