Building Ecommerce Website 101

I was told recently there are 10 website for every person on Earth!

That means while it is super easy to create a website, it is not as easy to find the RIGHT eyeballs to YOUR site.

Here are some basic and easy to understand tips to how to create a good website for your small business from GoDaddy.

I have heard mixed reviews of their services but my dealings with them have been all of high standard. Can’t complain. (we are not affiliated with them)

3 MUST HAVES

1) What is your site about

2) Who is it for

3) What do you want your customers (viewers) to do

More from GoDaddy small business page – click here.

My 3 (technical) tips for you

We have been running teas.com.au online business for 10 years and we have built 4 teas.com.au websites so far. We certainly learned much along the way, and there are still a lot of unknown territory out there, especially now mobile computing is pretty mainstream, and to build a site looks good in tiny phone screen as well as large TV / computer screen is quite a challenge 😉

1) Find an experienced ecommerce website developer who understand business. It is easy to find a web developer who understand only technicality and have no clue on business. Or a web developer who has built pretty sites and doesn’t understand the intricacies of an ecommerce site. We have battle scars to show. Don’t do it. Don’t fall love with look, you need functions, as it is a ecommerce site. Think of it like buying a calculator, does it really matter if it is pink or black?

2) Achieve as much clarity as possible in every tiny stupid details. It is uncommon to have common sense. If you think the space to write address should be longer than the space for your name, SPELL IT out. I know this is unbelievably painful, but this will save a lot of tweaking later. Developers often do wire frame – ie sketching out what they understand what you want. Make sure everything is as spot on as possible at this stage. Once they start fleshing it out with pretty stuff, it’s too late and expensive to fix.

3) Get your friends, family and their dogs and goldfish to test. Yes, if I were you, I would NOT go live without giving your tribe at least 1 month to test every single bit of the site. Simple things like always have the continue checkout button on bottom right could be easily missed in the site creation phase but your goldfish friend will point it out.

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