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GRAPHIC DESIGN
Graphic design is a commercial tool.
One that possess immense power to persuade and influence.
Graphic designer is the facilitator.
One to bring people and ideas together.
My Visual Communication Design studies back in the 90s involved equal parts of arts and design.
I worked on creating a glass sculpture while learning typesetting back in the good ole days of Quark.
I loved working in the dark room making my food photos came to life, as much as understanding how print production worked.
I love communicating visually, helping my clients sell products and/or services with much more grace and ease.
Branding
Led in-house graphics team in 3 international corporations, including rebranding.
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Develop MS Office & design templates.
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Champion & guardian of the digital asset library.
technical
Proficient in Adobe Photoshop, Indesign & Illustrator.
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Enjoy food and still life photography & video.
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Conceptual thinker.
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Applied knowledge of user experience.
Digital DESIGN
Develop digital assets for corporate & retail.
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Creatives for blog, POS, Pinterest, Facebook, Instagram, YouTube & LinkedIn.
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Skilled in visuals for online presentations, EDM, Ebook & Websites.
Awesome at crafting event banners, promo flyers & retail signs and packaging.
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Project manage & design annual reports, training manuals & brochures.
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Liaise with clients, internal teams & external suppliers.
As a creative thinker, I thrive in a fast pace, multi-faceted environment. I enjoy autonomy at work as much as teamwork.
In my current role as the Marketing Manager in a healthcare equipment company, I lead a team of 5 including designers, web developer and digital marketing assistants. I mentor the team on customer empathy while improving the brand's overall UX and UI in all digital and offline touch points, including rebuilding 4 websites in the last 12 months.
In 2018, as the Brand Manager, within 9 months, I repaired a fractured franchise retail brand.
My persistent design directives resulted in the growth in the brand's prominence, which was demonstrated by an average of 20% increase of store revenues and tripling social media engagement rate. This happened while taking care of other project deadlines.
Collaborating and mentoring brings me joy in my design journey. I strive to balance the creative with the commercial and take in constructive feedback as a part of my design thinking.
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