Start with Why

Why does your organisation exist?

So many of us started business with a certain "mission" or "message". As we get busier in our business, making sure all cogs are well oiled and run smoothly, we become almost obsessive with what and how, and forgotten the WHY.

People buy WHY you do it, not WHAT you do, or HOW you do it.

Simon Sinek's "Start with Why" is simple and yet profound.

Check out Sinek's Golden Circle in this video, and dust off the WHY deeply buried somewhere in your heart and make it sing again.

Whether you sell tea as a full time business or a retirement project, ask why - why you do what you do, and why people would buy from you.