MARKETING
The reason to do good graphic design is to do good marketing.
To do good marketing, one must be empathetic to the customers' journey.
See live social media channels for more of my works:
I have always been curious about what makes communication more effective, to influence a decision.
I love using customer journey and content marketing to create effective campaigns.
To cut through the social noise, I am a believer in email marketing and always brings leads and customers back to HQ - the client's website.
Analytics
Extensive use of Google Adwords, including set up & working with external marketing agencies.
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Facebook & Google Analytics. Understanding of SEO & PPC.
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Tailor online surveys, heat map, A/B testing
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Using MVP and UX principles to drive campaign effectiveness.
technical
Create effective marketing funnels.
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Efficient in content marketing including EDM and ebook.
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Craft landing pages including copywriting (Mailchimp, Aweber, Click Funnels).
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Manage CRM (Infusionsoft) & lead integrations with website using Zapier & API.
social
Develop online marketing strategies and calendar for retail, ecommerce and corporate clients.
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Social posting, scheduling and monitoring (Buffer / Hootsuite / Later)
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Creator of a Youtube niche channel (empiroteas australia) including videos with over 51K viewership.
Partnership
Research & tailor marketing collaboration & partnerships.
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Craft bespoke joint venture products / events.
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Creator of 2 online summits (webinars) including 24 international & Australian topic experts with a combined email list of 50K+ subscribers, across 3 continents with a small team of 3 in tight timeframe.
My marketing strategies come from decades of running ecommerce and other websites.
I collaborate with in-house and external marketing experts. While I am agile in my marketing approach, and I have tried too many social media channels, EDM and CRM software to mention, my focus is ROI.
