Tea Class 2-6/13 – Pack Design + Label Requirement
- Salina Hainzl
- Jul 2, 2013
- 4 min read
Does Packaging your tea really makes the difference?
Find out what packaging your tea right can do to help boost your business.
Also, find more information about the legal requirements in setting up your own label. It pays to know rather than to realise that you are doing all things the wrong way.
So, are you ready to get down and dig deep?
Let’s get started!
In the above video: We’re going to talk about packaging.
It’s obviously a very necessary piece of the discussion in terms of Tea Sales.
Think about when you walk into a market and pick up a pack of tea in a plastic bag or even paper bag and have an ink jet printing label on it, you expect it to sell in at a cheaper price.
Then if you pick up the same amount of tea, same quality of tea from a beauty salon where it might be packaged up in a nice tin, a glass jar or with a really nice label on it and they could be an identical tea inside.
The truth is the packaging really does make a difference.
So you really need to look at your market (and package up your tea accordingly).
Each shop will attract a certain kind of clientele.
It’s a funny thing though that if you sell it too cheaply, you could actually be shooting yourself in the foot.
If you get a chance, go get yourself a book called Influence from a very well-known author – Robert Cialdini.
It talks about a really interesting example of someone who’s trying to sell opal and the prices and all of a sudden it’s selling like hot cakes.
It’s really an interesting one.
(see this page for more on Robert Cialdini – Influence)
So going back to the packaging, what I want to point out to you is that it could really be quite deceiving.
Example: this is what we call 50 gram tin and you can fit 50 gram of black tea.
You can actually fill a little more or less depending on whether you put the teas into the bags first and of course the volume of the tea.
If it’s got a lot of chamomile, you’ll fit less in it, chamomile implies to have more volume in it and the tea becomes fluffier and it will bulk up the tea.
So even 3 teaspoonful could look like 6 spoonful because it’s just like so fluffy and big.
This type of pouch packaging is highly popular now because they are really good and mail proof.
Tins and jars are obviously more vulnerable for transportation mishaps.
So if you think both of them are holding 60 grams of tea, you would naturally think that a tin is going to sell a little bit more.
But if you run your business with mailing orders out, the tins or jars need to have more (protection) packaging and it’s going to cost you more.
Even if you have a range of tea sold in 60grams, they could look quite different in the same size packaging..
Example: Here we show you the 60 grams of Assam black tea in a foil bag, vs if you try to fit the same 60 grams of Chamomile in this same bag, there’s a good chance that you won’t be able to fit it in or it will look really puffed up.
OTHER PACKAGING IDEAS
Also I want to let you have a look at this little interesting packets that I bought way back from Hong Kong but were made from Japan.
Really there are many things you can do to make it more interesting.
The flip side of it though, is that if they do sell really well, these hand crafted type things can also be time consuming to produce on the quick, so really think about that before selling them.
LEGALISE
Now for the legal requirements – tea name, ingredients, address for re-call and customer inquiry purpose, country of origin, brewing suggestions and disclaimer of some sort related to allergies and medical stuff.
Label Ideas
They are really the important essentials and of course the grams as well.
In relation to country of origin, we say that mixed in Australia with imported ingredients.
In terms of selling tea, we are more of talking about selling it as a food item.
If you want to promote the health side of tea, you really have to think about credibility to back it up. You need to look at the (Therapeutic Goods Association) TGA’s side of things and get a certification (which we don’t deal with).
I would really say your bare essentials are; tea name, brand, size, ingredients, brewing suggestions, origin and health disclaimer.
Nutritional label is not necessary.
Make your tea packs attractive, a product image of the actual tea blend appearing on the label will be helpful to give people a chance to see of what they are getting.
If you’re you going to go with a pouch that has a clear side, I suggest that you use that as the back rather than the front because the front is going to have most exposure to light so you can have more protection for the tea by having the opaque colour front.
The transparent side will be the back so the customer can see the actual content of the tea.
The other reason to have an opaque front is that if you have different types of tea with various volumes, some look full and others not, this opaque front is going to create a much more uniform, smart display than all the clear bags with various fullness.
So there you have it, the tea pack size, legal requirements and a lot of information can be found at Empiroteas.com.au in relation to labeling and a lot packaging examples.
Feel free to connect with us using the contact us form on our website: Teas.com.au.
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