Signature Tea – Show Time!
- Salina Hainzl

- Apr 22, 2013
- 2 min read
The tea drinking market is increasing everyday.
Zillions of people are now selling tea.
How do you stop your customers from going to supermarkets to get their tea? And more importantly, how to you ensure they come to you when they are thirsty for good tea?
To stand out, you need your unique selling point.
You need to make it you are their tea person, and they can only get THEIR tea from YOU.
Large companies understand this strategy and have the budget to customised their tea range with their brand.
This strategy has remained unreachable for many smaller tea operators because of the costs involved. Let’s look at the usual costs involved on a 6 tea range:
Hiring a designer to come up with packaging design costs $500 up (this can go up 10x pending on the calibre of your designer)
Printing labels – this usually starts on 500-1000 labels per kind. A print job of 1000 labels x 6 designs will cost you easily $2000.
Packaging cost – minimum buy for packaging such as tins starts with 6000 tins up. Many variables in packaging costs – we would say a conversative estimate would be over $5000.
Last but no least the tea. This can vary pending on the tea from $20-60 per kg. We estimate based on $5000 up pending on pack size of course.
This is a grand total of $10500!

And tea to sell for a jolly long time!
And we haven’t even counted the hours needed to get this going. So when is your tea range ready again?
In Empiro, creating private label tea is one of our strengths, and the Design Tea Package simplify the process for you.. We have internal resources to do nice, simple design to get your tea range flying.
We have done many designer tea packages and our system will make it super easy and economical to start selling YOUR tea range from zero to hero as fast as in 2 weeks.
Custom packing, private label tea and Designer tea package is only offered to Empiro Teas members.



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